Widely credited as “the university of sports marketing”, West Nally was established in 1970 by BBC presenter & sports commentator Peter West and 23 year old “whizz kid” Patrick Nally.

Patrick Nally continues his wide range of activities in both sport and education - drawing on the vast experience accumulated since West Nally was first established.

Today Patrick’s activities involve consultancy roles with UNESCO, including the European Athletics Young Leaders Community and Mind Sports Partners, the exclusive agency for the International Federation of Poker and the International Mind Sport Association.

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  • Latest Posts

    Patrick_Nally_6 SportsPro - The Last Word
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    11 days ago

    Has the selection of sports for the Olympic Games become something of a circus?

    Back in the 1970s, when I first started working with the Olympic movement, it was a struggle. In 1976, Montreal was boycotted by the Africans. In 1980, Moscow was boycotted by the USA and many other nations. Working, as I was back then, with Horst Dassler, there was a great deal of enthusiasm for the election …

    poker-top IFP, West Nally News
    1 comments
    68 days ago

    Cyprus first to showcase new poker technology

    CYPRUS will be the first country to showcase new poker technology at the forthcoming nation’s cup to be held in Paphos in April. For the first time at a major championship, no cards or dealers will be used. The European Nation’s Cup will be held at the Annabelle hotel in Paphos from April 12-15. Fourteen …

    Patrick_Nally_6 SportsPro - The Last Word
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    68 days ago

    Hospitality – a benefit or a curse?

    My first recollection of hospitality becoming a key part of sports marketing goes back to the mid 1970s. I remember West Nally renting an impressive house up on Nob Hill in Montreal. We brought over a cook from England who not only dished up terrific food but looked pretty tasty herself. We entertained the great …

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